Leaders want to do the right thing. We all like to be listened to, have ability to make decisions, and receive support in the form of help when we need it and forgiveness when we make a mistake. We want that, and few leaders would argue that is what they do when they lead. It is that simple, and it is not that easy. This presentation is about waking us up to the fact that communicating is a two way street and it will not get any easier with social media. It is also about equipping leaders with some things they can do tomorrow to be more effective at building healthy relationships with their people and achieving the goals in their business. Leadership is that simple, and not that easy.