From a USA Today article on February 8th breaking down what comes in someone’s mail.
- 22% Standard mail (mostly advertising)
- 17% Fliers and circulars
- 8% Catalogs
- 5% Financial statements
- 5% First class advertising
- 4% Periodicals (newspapers, magazines)
- 3% Greeting cards
- .7% Personal Letters
Imagine how you could stand out as a leader sending a personal note to someone on your team? A whole lot less competition than email. Here is a link to the cards I use to say thank you or congratulations. Having them handy makes it easy to write a quick note.
Email is better than nothing – if you want to measure yourself against nothing. 🙂